North American automotive preferences leave little room for doubt: full-size pickup trucks and SUVs overwhelmingly dominate the market. In both 2024 and 2025, the Ford F-Series was the best-selling new vehicle in the United States and Canada. The Chevrolet Silverado, Toyota RAV4, Honda CR-V, GMC Sierra, and Ram Pickup also continued to occupy leading positions.
However, the two markets are not exactly alike. Sales volumes are much higher in the United States, where several American full-size pickups rank in the top 10. In Canada, the Ford F-Series also maintains a considerable lead, but compact SUVs such as the Toyota RAV4 and Honda CR-V play an especially important role.
Below are the complete rankings of the best-selling vehicles in the United States and Canada for 2024 and 2025, followed by an analysis of the most important market trends.
Important: These figures cover new vehicles and may group several versions under a single nameplate. For example, the Ford F-Series includes the F-150 and Super Duty models. U.S. sales figures for the Tesla Model Y are industry estimates because Tesla does not publish sales by model and country.
The 10 Best-Selling Vehicles in the United States in 2024
Rank | Vehicle | 2024 sales |
|---|---|---|
1 | Ford F-Series | 765,649 |
2 | Chevrolet Silverado | 542,517 |
3 | Toyota RAV4 | 475,193 |
4 | Honda CR-V | 402,791 |
5 | Ram Pickup | 373,120 |
6 | Tesla Model Y | 372,613* |
7 | GMC Sierra | 322,946 |
8 | Toyota Camry | 309,876 |
9 | Nissan Rogue | 245,724 |
10 | Honda Civic | 242,005 |
* Cox Automotive estimate for the Tesla Model Y.
1. Ford F-Series: 765,649 Sales
The Ford F-Series once again dominated the U.S. market. This pickup family includes the F-150, the electric F-150 Lightning, and the Super Duty range. Its success is built on an exceptionally broad lineup that includes work trucks, family-friendly models, hybrid powertrains, an electric variant, and premium trim levels.
2. Chevrolet Silverado: 542,517 Sales
The Chevrolet Silverado remains the F-Series’ main competitor. Widely used by consumers, businesses, and commercial fleets, it is available in numerous configurations. This total does not include the GMC Sierra, which General Motors markets separately.
3. Toyota RAV4: 475,193 Sales
The Toyota RAV4 was the best-selling SUV in the United States in 2024. Its compact dimensions, reputation for reliability, strong resale value, and available hybrid versions largely explain its success.
4. Honda CR-V: 402,791 Sales
The Honda CR-V confirms the popularity of compact family SUVs. Its spacious interior, reasonable fuel consumption, and available hybrid powertrain make it a versatile choice for daily commuting and long-distance travel alike.
5. Ram Pickup: 373,120 Sales
Despite a decline from 2023, the Ram Pickup remained one of the best-selling vehicles in the United States. It retains a loyal customer base thanks to its towing capability, comfort, and extensive selection of configurations.
6. Tesla Model Y: Approximately 372,613 Sales
The Tesla Model Y was the best-selling electric vehicle in the United States in 2024. It finished nearly level with the Ram Pickup, although its sales volume should be treated as an estimate, unlike the figures reported directly by most other automakers.
Positions 7 to 10: GMC Sierra, Toyota Camry, Nissan Rogue, and Honda Civic
The GMC Sierra confirms the strength of the full-size pickup segment. The Toyota Camry remains the country’s most popular midsize sedan. The Nissan Rogue continues to be a major contender among compact SUVs, while the Honda Civic completes the ranking and earns a rare place for a traditional passenger car in a market dominated by utility vehicles.
The 10 Best-Selling Vehicles in the United States in 2025
Rank | Vehicle | 2025 sales | Change from 2024 |
1 | Ford F-Series | 828,832 | +8.3% |
2 | Chevrolet Silverado | 580,368 | Approximately +7.0% |
3 | Toyota RAV4 | 479,288 | +0.9% |
4 | Honda CR-V | 403,768 | +0.2% |
5 | Ram Pickup | 374,059 | +0.3% |
6 | GMC Sierra | 356,218 | +10.3% |
7 | Chevrolet Equinox | 332,301 | Approximately +40% |
8 | Tesla Model Y | 317,800* | Approximately -14.7% |
9 | Toyota Camry | 316,185 | +2.0% |
10 | Toyota Tacoma | 274,638 | +42.4% |
* Kelley Blue Book and Cox Automotive estimate.
The Ford F-Series Extends Its Lead
With 828,832 units sold, the Ford F-Series strengthened its dominance in 2025. It gained more than 63,000 sales in a single year and retained a very comfortable lead over the Chevrolet Silverado.
The Toyota RAV4 Remains the Number-One SUV
The RAV4 reached 479,288 sales and maintained third place overall. Its growth was modest, but this stability demonstrates the enduring demand for compact SUVs, particularly those offering hybrid powertrains.
The Chevrolet Equinox Records One of the Strongest Gains
The Chevrolet Equinox rose from roughly 236,000 sales—when associated variants are included in some industry compilations—to more than 332,000 units in 2025, according to Kelley Blue Book. Its redesign, competitive pricing, and broader lineup contributed to this dramatic growth.
The Toyota Tacoma Returns to the Top 10
After a 2024 model-changeover year that disrupted sales, the Toyota Tacoma rebounded to 274,638 units in 2025. This increase of more than 42% enabled it to re-enter the U.S. top 10.
The Tesla Model Y Declines but Remains the Most Popular EV
With an estimated 317,800 sales, the Model Y lost ground in 2025. Nevertheless, it remained by far the best-selling fully electric vehicle in the United States. Its decline reflects both intensifying competition and changing demand within the EV market.
The 10 Best-Selling Vehicles in Canada in 2024
Rank | Vehicle | 2024 sales |
1 | Ford F-Series | 133,857 |
2 | Toyota RAV4 | 77,556 |
3 | GMC Sierra | 59,912 |
4 | Ram 1500 and Heavy Duty | 56,992 |
5 | Honda CR-V | 55,363 |
6 | Chevrolet Silverado | 52,078 |
7 | Nissan Rogue | 32,737 |
8 | Honda Civic | 31,774 |
9 | Ford Escape | 31,037 |
10 | Hyundai Kona | 30,020 |
1. Ford F-Series: 133,857 Sales
The Ford F-Series was Canada’s best-selling vehicle in 2024. At that point, it had ranked first among all vehicles for 15 consecutive years and first among pickup trucks for 59 years. Its popularity comes from both personal and professional use, particularly in construction, agriculture, and service industries.
2. Toyota RAV4: 77,556 Sales
The Toyota RAV4 finished far ahead of every other SUV. Available all-wheel drive, hybrid variants, and a family-friendly format give it a significant advantage in the Canadian market.
3. GMC Sierra: 59,912 Sales
The Sierra outsold both the Ram and Silverado in Canada. It combines the capability of a work truck with an often more upscale presentation, allowing it to appeal to a wide range of customers.
Positions 4 to 6: Ram, Honda CR-V, and Chevrolet Silverado
The Ram 1500 and Heavy Duty models recorded 56,992 sales despite a significant decline. The Honda CR-V finished fifth with 55,363 units, ahead of the Chevrolet Silverado and its 52,078 sales.
The Honda Civic Remains the Most Popular Traditional Car
Among Canada’s 10 best-selling models in 2024, the Honda Civic was the only traditional passenger car. With 31,774 units sold, it reclaimed the title of Canada’s best-selling passenger car.
The 10 Best-Selling Vehicles in Canada in 2025
Rank | Vehicle | 2025 sales | Change from 2024 |
1 | Ford F-Series | 138,470 | +3.4% |
2 | Toyota RAV4 | 75,573 | -2.6% |
3 | GMC Sierra | 59,962 | +0.1% |
4 | Honda CR-V | 55,987 | +1.1% |
5 | Chevrolet Silverado | 54,068 | +3.8% |
6 | Ram 1500 and Heavy Duty | 42,759 | -25.0% |
7 | Hyundai Tucson | 41,840 | +40.2% |
8 | Nissan Rogue | 36,034 | +10.1% |
9 | Ford Escape | 32,956 | +6.2% |
10 | Subaru Crosstrek | 32,534 | +14.9% |
The Ford F-Series Leads the Canadian Market for a 16th Year
The F-Series reached 138,470 sales in 2025. It alone accounted for nearly half of Ford’s Canadian sales. It also extended its leadership to 60 consecutive years among pickup trucks and 16 years among all vehicles.
The RAV4 Slips Slightly Without Losing Second Place
With 75,573 units sold, the Toyota RAV4 declined by 2.6%. This decrease did not threaten its position: it remained Canada’s best-selling SUV, with a lead of nearly 20,000 units over the Honda CR-V.
The Honda CR-V Overtakes the Ram
The CR-V moved from fifth to fourth place. This advancement was due both to its own stability and to the Ram’s sharp decline, with sales falling 25% to 42,759 units.
The Hyundai Tucson Is the Breakout Performer of 2025
The Hyundai Tucson recorded 41,840 sales, a spectacular increase of 40.2%. It entered the Canadian top 10 in seventh place. This performance confirms consumers’ growing interest in compact SUVs that offer multiple powertrain choices and strong value for money.
The Subaru Crosstrek Enters the Ranking
With 32,534 sales, the Subaru Crosstrek secured tenth place. Its standard all-wheel drive, ground clearance, and compact dimensions align well with the needs of many Canadian drivers.
Comparing the United States and Canada
The 2024 and 2025 rankings reveal several similarities as well as a few important differences.
Pickup Trucks Rule on Both Sides of the Border
The Ford F-Series ranks first in both countries. The Chevrolet Silverado, GMC Sierra, and Ram also appear among the most popular models. These vehicles serve workers, businesses, families, and drivers who require substantial towing capacity.
Compact SUVs Have Become the Default Family Vehicles
The Toyota RAV4 and Honda CR-V rank near the top in both markets. Their success rests on a balance of interior space, fuel economy, reliability, safety, and everyday ease of use.
Canada Retains a Stronger Market for Smaller Cars
The Honda Civic remains an iconic model in Canada. It still ranked in the top 10 in 2024 and retained its title as the country’s best-selling traditional car in 2025, even though it finished just outside the overall top 10. In the United States, the Toyota Camry is the best-selling sedan and remained in the top 10 during both years.
EVs Remain Visible, Mainly Because of Tesla in the United States
The Tesla Model Y ranked among the 10 best-selling vehicles in the United States in both 2024 and 2025. In Canada, no fully electric vehicle entered the overall top 10 in either year. This does not mean EVs are absent from the Canadian market; rather, their sales are divided among several models and remain below those of the most popular gasoline-powered and hybrid pickups and SUVs.
Major Automotive Market Trends in 2024 and 2025
1. SUVs, Pickups, and Utility Vehicles Dominate
In Canada, these categories represented 86.6% of new light-duty vehicle sales in 2024 and 87.6% in 2025. Traditional passenger cars therefore account for a steadily shrinking share of the market.
2. Hybrid Powertrains Support Several Popular Models
The RAV4, CR-V, Camry, and Civic all offer hybrid versions. Hybridization allows automakers to reduce fuel consumption without requiring drivers to charge a fully electric vehicle.
3. Redesigns Can Quickly Transform Sales
The sharp increases recorded by the Toyota Tacoma and Chevrolet Equinox in 2025 demonstrate the effect of a redesigned model. Conversely, a production change or transition between generations can temporarily restrict supply and reduce sales for an otherwise popular vehicle.
4. Brand Loyalty Remains Strong
Ford continues to dominate the pickup segment, while Toyota and Honda remain benchmarks for compact SUVs and economical cars. General Motors also holds a major position through the Silverado, Sierra, and Equinox.
What Do These Rankings Mean for Car Buyers?
High sales volumes can provide several benefits: more dealerships familiar with the model, better parts availability, a wide selection of used vehicles, and often an easier resale process. However, a best-selling vehicle is not automatically the right choice for every driver.
Before purchasing, it remains essential to compare:
the total price, including fees and financing;
real-world fuel consumption;
insurance costs;
the reliability of the specific model year;
the cost of tires and maintenance;
the space required for family or work;
the towing capacity you actually need;
parts availability and access to specialized repair shops.
In some regions, a model’s popularity can also increase its exposure to theft. Insurance costs should therefore be part of the calculation, especially for highly sought-after SUVs and pickup trucks.
Conclusion: Which Vehicles Dominated 2024 and 2025?
The Ford F-Series is the clear winner of the North American automotive market in 2024 and 2025. It leads in both the United States and Canada, ahead of a combination of American pickup trucks and Japanese compact SUVs.
The Toyota RAV4 stands out as the best-selling SUV in both countries, while the Honda CR-V remains its leading competitor. The Toyota Camry retains the title of the most popular sedan in the United States, whereas the Honda Civic remains the preferred traditional car among Canadian buyers.
The year 2025 was also marked by strong growth for the Chevrolet Equinox and Toyota Tacoma in the United States, as well as the Hyundai Tucson in Canada. At the same time, the estimated decline of the Tesla Model Y demonstrates how quickly the EV market is changing, even though the model remains the benchmark in its segment.
Beyond year-to-year changes, one trend appears durable: pickup trucks and SUVs will continue to dominate North American sales, while sedans and compact cars will need to rely on affordability and hybrid powertrains to preserve their place in the market.
Frequently Asked Questions
What Was the Best-Selling Vehicle in the United States in 2025?
The Ford F-Series was the best-selling vehicle in the United States in 2025, with 828,832 units sold. When pickup trucks are excluded, the Toyota RAV4 was the best-selling model, with 479,288 units.
What Was the Best-Selling Vehicle in Canada in 2025?
The Ford F-Series ranked first in Canada with 138,470 sales. The Toyota RAV4 was the best-selling SUV, with 75,573 units.
What Is the Best-Selling Sedan in the United States?
The Toyota Camry was the best-selling traditional passenger car in the United States in both 2024 and 2025, with 309,876 and 316,185 units sold, respectively.
What Is the Best-Selling Car in Canada?
Among traditional passenger cars, the Honda Civic was the best-selling model in Canada in both 2024 and 2025. It recorded 31,774 sales in 2024 and 31,054 in 2025.
What Is the Best-Selling Electric Vehicle in the United States?
The Tesla Model Y was the best-selling electric vehicle in the United States in both 2024 and 2025. However, its U.S. sales volumes by model are estimates because Tesla does not publish them separately.
References
Car and Driver — The 25 Bestselling Cars, Trucks, and SUVs of 2024
The Car Guide — Top 10 Best-Selling Vehicles in Canada in 2025
The Car Guide — Top 10 Best-Selling Vehicles in Canada in 2024
Cox Automotive — New-Vehicle Sales Experience Slow Growth in 2024
Methodology note: Figures may vary slightly from one publication to another because of compilation dates, whether certain electric variants are included, and how pickup families are grouped. Tesla’s model-level figures are industry estimates.